ALEC BRADLEY PROJECT 40 ROBUSTO MADURO
The Project 40 Maduro line follows the same motivational principle that the natural version was named after where each individual is in control of their own happiness. For those who believe in Project 40, happiness is 50 percent genetics, 10 percent circumstantial and 40 percent through your own initiative such as physical well-being, leadership or creative outlets. In this instance, Alec Bradley believes that happiness is found in a premium cigar for an affordable price.
“Project 40 Maduro is another opportunity for Alec Bradley to enhance a positive experience through the tradition of cigar smoking,” said brand owner Alan Rubin in a press release. “Project 40 Maduro is the next chapter of the story.”